PRIVACY POLICY

1. Who We Are

Registered Company Name: VELVET MOON LTD
Company Registration Number (Scotland): SC390537
Boutique Address: 1203 Argyle Street, Finnieston, Glasgow, G3 8TQ, United Kingdom
Corporate Email: help@archestradingpost.com
Support Phone: +44 141 387 7310

2. Information We Collect

We collect only the minimal necessary data streams required to fulfill your retail transactions and provide an elegant user experience:

• Order & Customer Details: Customer name, billing/shipping addresses, contact phone numbers, and active email strings.
• Payment Information Safety: We do not log or store your raw credit or debit card digits on our local servers. All financial transactions are processed securely via trusted Level 1 PCI-DSS compliant secure gateways using industry-standard encryption and tokenization.
• Technical Footprints: Anonymized IP addresses, device types, and browser frameworks utilized strictly for fraud prevention evaluation, technical optimization, and diagnostic logs.

3. How We Use Your Information

Your data is processed strictly for legitimate, transparent commercial dynamics:

• Order Fulfillment: Preparing, pack-validating, and dispatching your fresh luxury florals, bespoke gift capsules, and celebratory items or organizing local collection points.
• Customer Care: Replying immediately to support inquiries, resolving transactional problems, and delivering automated order or courier tracking updates.
• Risk Prevention: Scanning active processing logs for fraudulent attempts to safeguard our consumers and payment loops.
• Legal Mandates: Meeting mandatory UK tax (HMRC) filing obligations and legal record-keeping requirements.

4. Data Distribution with Third Parties

We never rent, lease, or sell customer databases. We distribute limited fields exclusively to trusted services required to operate our digital boutique storefront:

• Payment Gateways: Secure authorization endpoints required to process financial card transactions safely.
• Logistics Carriers: Conveying transit data fields to our domestic courier networks to manage reliable home package delivery.
• Marketing & Analytics Frameworks: We share limited, anonymized data arrays with Google (including Google Shopping and Google Analytics) to measure website performance, evaluate ad campaigns, and display relevant products. This data is processed securely in alignment with Google's technical data privacy rules.

5. Data Retention Parameters

We retain personal information only for the duration required to complete order distributions, customer support lifecycles, and mandatory legal, accounting, or historical tax reporting specifications (typically 6 years to comply with UK tax records legislation).

6. Cookies & Tracking Technologies

We implement standard cookies to keep your shopping basket persistent, protect checkout layers, and measure traffic volume metrics. You can completely configure, toggle, or turn off tracking parameters via your local browser preferences pane or through our onsite GDPR consent banner at any time.

7. Privacy Rights (UK GDPR)

Under the statutory provisions of the UK General Data Protection Regulation, you hold full legal rights to request access to, edit, or wipe your collected personal metrics from our system logs. To trigger a data request review, please reach out to our administrative team at help@archestradingpost.com.

8. Technical Data Safeguards

Our entire domain structure implements 256-bit Secure Socket Layer (SSL) encryption scripts to anonymize all active communication channels. We execute rigorous electronic access controls to prevent data leaks, keeping your data shielded from unauthorized vectors.

Boutique Store Hours (GMT):
Monday – Saturday: 10:00 AM – 06:00 PM
Sunday: 11:00 AM – 04:00 PM
Online Order Cut-Off: Daily at 17:00 (5:00 PM)