Cookie Policy - Velvet Moon

COOKIE POLICY

Transparency and Data Privacy Under UK GDPR & PECR


1. What Are Cookies?

Cookies are small text files saved safely on your local device (computer, tablet, or mobile) when you browse our website. They help our digital boutique storefront function securely, provide a seamless retail shopping experience, and allow us to measure how our platform is performing.

2. The Types of Cookies We Use

To provide you with the best experience and to keep our luxury gifting store running smoothly, we implement the following tracking categories:

  • Strictly Necessary Sessions: These are required for the baseline operation of our store. They enable you to log into secure account frames, use the shopping cart persistence layer, and safely complete checkout. These cannot be disabled.
  • Analytical & Performance Metrics: These anonymize visitor data arrays to help us count page views and see how users navigate our site. This helps us optimize our digital layout, ensuring you easily locate our premium fresh florals and bespoke luxury gift capsules.
  • Operational Functionality: These are used to recognize your device when you return to our site, remembering customized configurations (such as your regional location preference for local Click & Collect pickup at our Glasgow storefront).
  • Advertising & Targeted Retargeting: These cookies record your unique visit history, tracking specific item pages and deep-links you have followed. We use this data to make our marketing distributions across external networks more relevant to your aesthetic interests.

3. Third-Party Tracking & Google Ad Services

As part of our marketing evaluation efforts, we distribute carefully selected, anonymized data parameters with trusted advertising networks, fully aligning with Google's personal data privacy frameworks:

  • Google Analytics: We process anonymized user behaviors to evaluate store traffic volume, bounce metrics, and visual performance.
  • Google Shopping & Remarketing: We use Google Ads tracking scripts to showcase relevant Velvet Moon products across global partner sites based on your past visits to our store directory.
  • Opting Out Parameters: You hold full options to refuse device identifiers or tracking pixels at any moment by visiting the official Google My Ad Center.

4. Managing Your Consent Choice

You retain complete sovereignty over your information tokens. When first accessing our Glasgow store domain, you will encounter a GDPR-compliant Cookie Consent Banner allowing you to dynamically accept or reject non-essential tracking scripts. You can also block cookies via your browser settings, though doing so might cause items in your basket to disappear during checkout layers.

5. Updates to This Policy

We may periodically update this tracking index to maintain total alignment with revised UK legislation and Google Merchant Center merchant policies. Any modifications will be declared live right on this legal URL.


6. Corporate Contact Information

Registered Company Name: VELVET MOON LTD
Company Registration Number (Scotland): SC390537
Boutique Address: 1203 Argyle Street, Finnieston, Glasgow, G3 8TQ, United Kingdom
Support Email: help@archestradingpost.com
Support Phone: +44 141 387 7310

Boutique Store Hours (GMT):
Monday – Saturday: 10:00 AM – 06:00 PM
Sunday: 11:00 AM – 04:00 PM
Online Order Cut-Off: Daily at 17:00 (5:00 PM)